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Backlinks SEO Google Websites Analyzers Redirects PR 8-10 Inbound links for SEO consist of anchor and non-anchor links. Anchor texts contain a primary search term, because the key query is fundamental for search engine ranking. Non-anchor backlinks carry equal weight – they represent plain URLs, and the ability to click matters because it provides a route for bots; search engines access the site along with internal pages, which benefits website. Updates are shared through semrush. In cases where backlink counts are lower for one of the services, the analysis focuses on the service that shows more in backlink volume due to indexing delays.